Secrid Turns 30: The Dutch Wallet Brand That’s Chic, Smart & Sustainable

If you haven’t heard of Secrid yet, where have you been?! This Dutch brand has been redefining wallets for 30 years, blending style, security, and sustainability like no other. And let’s be real, who doesn’t love a brand that’s as obsessed with aesthetics as it is with making the world a better place?

30 Years of Design & Responsibility

Secrid isn’t just about looking good—it’s about doing good too. Since launching its iconic "Original Cardprotector" in 2009, the brand has been on a mission to create innovative, compact wallets that not only keep your cards safe with RFID protection but also support a better way of producing. As a B Corp-certified company, Secrid manufactures exclusively in the Netherlands, collaborates with social enterprises, and even invests 1% of its revenue into emerging designers and forward-thinking projects. Talk about guilt-free shopping!

New Launch Alert! Meet Yard Powder & Pebble

Just when we thought our wallet game couldn’t get any better, Secrid is dropping two fresh new collections this February. Say hello to Yard Powder and Pebble—two styles that are equal parts practical and Pinterest-worthy.

Yard Powder Miniwallet (€69 / $75)

This compact cutie from Secrid’s Explorer Collection is the perfect everyday essential. Small enough to fit in your pocket but spacious enough to hold up to 10 cards, banknotes, and business cards, it’s a total game-changer. The best part? It’s crafted from high-quality microfiber, making it soft to the touch with a subtle embossed texture that gives it that effortlessly cool look.

And can we talk about the colors?! Lilac and Ultra Blue are giving major spring vibes. Plus, the pulverbeschichtete (aka powder-coated) Cardprotector is made from upcycled materials, and the CO₂ emissions (1.44 kg) are fully compensated. Sustainability never looked so good!

Pebble Miniwallet (€79 / $85)

If you love timeless elegance with a touch of fun, the Pebble collection is about to be your new obsession. Available in dreamy pastel shades like Butter Yellow, Rose, Orchid, Cappuccino, and Sea Green, this wallet is the ultimate mix of classic and modern.

Made from premium European leather with a unique pebbled texture, this design feels as luxurious as it looks. It holds up to 10 cards in the Miniwallet version, but if you’re the type who likes to carry a little extra, the Twinwallet fits up to 16 cards along with your cash and receipts. And yes, every Cardprotector is equipped with RFID protection to keep your cards safe from unwanted scans.

Why We Love Secrid

Besides their effortlessly chic designs and colorways that are so on point, Secrid’s commitment to sustainability makes them a brand worth supporting. With 1,400 Care & Repair Points worldwide, they’re all about making their products last, rather than encouraging overconsumption. Plus, their Impact Fund ensures that 1% of their revenue goes towards projects that drive innovation in sustainable design.

So, whether you’re upgrading your old wallet or just looking for an excuse to add a pop of color to your accessories, Secrid’s latest drop is a must-have. Chic, practical, and planet-friendly? Sign us up!

Check out the latest collections here: Secrid Website