Savage X Fenty Unveils Softer Side

Rihanna’s lingerie brand, Savage X Fenty, is trading in its bold, statement-making pieces for a more understated aesthetic with its new "Soft N’ Savage" collection. The line marks a departure from the brand’s signature vibrant colors and intricate designs, opting instead for a muted palette and classic silhouettes.

While the collection maintains its signature sex appeal, it does so with a softer touch. The focus is on comfort and wearability, with a new "marshmallow pad" fabric enhancing the fit of the bras. Even Rihanna herself is embracing the new direction, modeling a leopard print set from the collection.

The collection's color scheme is primarily composed of neutral tones like brown and black, with a pop of animal print for those who prefer a bolder look. The core pieces include a padded demi bra and matching underwear, offered in various colorways.

This latest drop signals a potential rebranding for Savage X Fenty, as the brand expands its offerings to cater to a wider audience.

 

 

 

 

 

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A post shared by SAVAGE X FENTY BY RIHANNA (@savagexfenty)