Ruth Handler's Groundbreaking Vision

Assouline is launching a new book that celebrates the 65-year-long legacy of Barbie, the world's most iconic doll. The book, which will be released on November 9, coincides with Barbie's 65th anniversary and showcases her evolution from 1959 to the present day.

The book tells the story of how Ruth Handler, the creator of Barbie, revolutionized the toy industry and the perception of femininity with her groundbreaking invention. The book features beautiful images and quotes from women who have been influenced by Barbie's empowering message.

"My whole philosophy of Barbie was that through the doll, the little girl could be anything she wanted to be. Barbie always represented the fact that a woman has choices" said Ruth Handler. The book illustrates this idea by highlighting how Barbie has embraced different careers and cultures over the decades, from becoming an astronaut in 1965, to the first female U.S. president in 1992, to the many roles she has taken on since then.

The book is a must-have for anyone who loves Barbie, or wants to discover her amazing history and impact on society. You can order it from Assouline's website starting from November 9.