Pucci's Iconic Print Gets a Modern Twist
The Iride Puffer.
Pucci is making a bold statement for the Fall/Winter 2024 season with the unveiling of its latest must-have piece, the "Iride" puffer jacket. Under the vision of creative director Camille Miceli, this new release breathes life into one of the brand’s iconic prints, giving it a fresh twist for today’s fashion-forward crowd.
Image courtesy of pucci.com
Drawing inspiration from the intricate beauty of an eye’s iris, the jacket features a vibrant array of colors and geometric patterns, forming a dynamic visual tapestry. Originally introduced in the 1970s, the print has been revived for this jacket, which comes in four distinct color variations, offering a lively option for the colder season.
Image courtesy of pucci.com
Fronting the campaign is the effortlessly cool Alex Consani, a “Model of the Year” nominee. Photographed by Johnny Dufort, the campaign is a visual feast that highlights the jacket’s striking design, capturing Consani in a series of bold, eye-catching portraits that perfectly reflect the jacket’s radiant energy and warmth.
Image courtesy of pucci.com
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