Polaroid Unveils Velvety Peach Fuzz

A colorful ode to human connections.


In an exciting announcement, Polaroid took the photography world by storm with its latest release – a special edition of Color film in the enchanting shade of Peach Fuzz. This collaboration, featuring eight instant films, is not only a visual delight but a collectible that celebrates Pantone's Color of the Year for 2024.

As we bid farewell to the current year, Polaroid introduces us to a velvety peach hue that captures the essence of Pantone's Color of the Year, Peach Fuzz. More than just a color, Peach Fuzz represents a collective yearning for unity, warmth, and compassion – qualities that have become increasingly essential in our fast-paced and sometimes tumultuous world.



Peach Fuzz holds a special place in the hearts of Polaroid photographers who often use the medium of instant photography to convey complex emotions and experiences. The spontaneity and authenticity of instant photography provide a unique visual form of expression. It allows creators to slow down, capturing and savoring the moments right in front of the camera.

The Polaroid Pantone Color of the Year 2024 Edition i-Type Film is set to hit the virtual shelves of polaroid.com in January and will be available at select retailers worldwide starting February 1. Compatible with the Polaroid Now+, Now, I-2 cameras, and Lab Printer, this edition promises not just a photographic experience but a celebration of the beautiful spectrum of human emotions.