Pat McGrath’s ‘Bridgerton’ Collection Sell-Out
Royal Hues Inspired by Netflix’s Hit Series, A Year After Its Debut.
Pat McGrath Labs has collaborated with Netflix and Shondaland to produce an exclusive beauty range that has already sold out since its post-Christmas release.
McGrath called fans to “Unleash [their] inner Romantic Heroine” with her “modern homage” to Julia Quinn’s romantic Regency world through the limited-edition products and their “covetable, collectable packaging”.
The range features four luxury products, with a six-tone eyeshadow palette, triple-shade blush palette, and dual highlights.
The stunning shades come in a mixture of iridescent and sparkling satin-mattes and metallics, with names like ‘Regency Blue’ and ‘Duchess Divinity’ paying homage to the show and its royal theme.
Ava Phillippe (AKA Reese Witherspoon’s daughter) is the face of the campaign, and it's her first major beauty gig, after starring alongside her brother in the Adidas x IVY PARK “HALLS of IVY” Campaign for Beyoncé earlier in December.
The products were sold online in a mixture of combinations, with the collective set priced at $215. The campaign included models with pastel-coloured hair and pearl jewelry to compliment McGrath’s regal and whimsical theme.
Featuring delicate plums and pinks, the pigmented palettes are sure to turn heads. As McGrath exclaims: "With these royal, ravishing and romantic eyeshadows, you’ll be the talk of the town!"