Paolina Russo’s SS27 Collection Made Me Want To Stay Out Past Curfew

There’s something about a Paolina Russo show that always feels more like a party than a runway, I wouldn't want it any other way.

For Spring/Summer 2027, the London-based label returned to Copenhagen Fashion Week with a collection that captured the strange freedom of summer holidays. It was nostalgic without feeling overly sentimental, mixing sweet childhood memories with the rebellious excitement of sneaking out after dark. The result felt playful, emotional, and unmistakably Paolina Russo.

It Felt Like Growing Up In One Collection

I loved the story behind this season. During the day, the Paolina Russo girl is spending summer at her grandma's house, surrounded by floral prints, patchwork quilts, and comforting familiarity. By night, she's heading to the local skate park, embracing all the awkward confidence and teenage rebellion that comes with growing up.

That contrast ran through the entire collection. Delicate wooden buttons sat beside psychedelic embroidery, while classic outerwear appeared in unexpected shades of hazy green. It somehow felt wholesome and chaotic at the same time, which is probably why it worked so well.

The Details Are Where The Magic Happens

One thing I always appreciate about Paolina Russo is how much personality is packed into every look.

Laser-printed denim, geometric quilting, and the label's signature knitwear returned alongside accessories that felt more like tiny art projects than traditional jewelry. Melted Beyblade toys became bubblegum-pink earrings, while skateboard wheels and recycled plastic were transformed into oversized floral necklaces that somehow felt both nostalgic and futuristic.

It's maximalist styling, but it never feels random. Every piece adds another layer to the story.

This Brand Has Built A Community, Not A Boring Runway

One of my favorite parts of the show had nothing to do with the clothes themselves.

After presenting to industry guests, Paolina Russo opened the doors for a second show where fans could experience the collection too. That decision says so much about the brand. Rather than treating fashion as something exclusive, it invited people into its world.

That same spirit runs through the clothes. They're designed to suit different body types, different personalities, and different ways of expressing yourself. You don't have to fit into the collection. The collection feels like it wants to fit around you.

I'm Excited To See Where They Go After

It feels like Paolina Russo has grown into something much bigger than an exciting emerging label.

The collections still have the colorful energy and experimental spirit that first made people pay attention, but now there's a confidence behind the storytelling too. Every season feels more emotionally layered, while never losing the fun that makes the brand so distinctive.

After watching SS27, I left thinking less about individual pieces and more about the feeling it created. That's usually how I know a collection has really stayed with me.