Pantone x Cariuma Is The Collab Of The Year
You Can Now Wear Your Fave Colors On Your Feet!
The successful collaboration between Brazilian sneaker company, Cariuma, and color forecasting company, Pantone, resulted in a must-have canvas sneaker which sold out in only a week and managed to rack up a waiting list of 5,000 people. So, you’ll be glad to hear that they have just released a brand new color range for the fall, inspired by nature.
Cariuma is a company known for creating chic and comfortable footwear, whilst maintaining clear eco-friendly credentials. This launch features fall colored sneakers, with color inspiration drawn from different regions across the world. For example, the dark arctic nights of Alaska, or the snowy peaks of Everest are credited for inspiring the classic black or white versions. Arizona’s red desert rocks gave birth to a vibrant red version, known as the ‘Picante’, and the deep blue pair are inspired by the blue tones of the ocean-sky horizon. Each pair has the trademark Pantone logo emblazoned down the side.
Cariuma’s incentive of ‘get a pair of sneakers, plant a pair of trees’ is one of the many reasons that we love their brand. As a sneaker company that contributes to restoration of ecosystems in Brazil, and boasts an eco-friendly way of crafting their shoes, it’s almost impossible to find a reason not to buy a pair, but you’d better be quick!