Lyst Award Off-White™ The Hottest Brand For The Third Consecutive Quarter

Balenciaga took the coveted second sport in the 2020 Q1 report.


Lyst has just dropped its 2020 report for its first quarter. By taking google search data, conversion rates, sales, and as well as brand and product social media mentions over a 3 month period they have cultivated a list of all the hottest fashion brands. 

The numero uno spot is once again taken by Off-White™. This is the 3rd consecutive quarter the brand has taken the first spot. The second place was given to Balenciaga and was followed by Nike, Gucci, and Prada. 

Despite the ongoing coronavirus pandemic, online searches and sales have seen a surge as the way people shop has changed dramatically during the past weeks. With the athletic brand, Nike taking up such a high spot on the list is due to the spiked consumer demands for loungewear, perfect for quarantine. The report also revealed that the searches for fashion face marks saw a 496 percent rise during this quarter. 

Check out the full Q1 2020 report on the official Lyst website.


Next up, Burberry Directors Take 20% of Pay Cuts