P Diddy’s Sean John Prepares To Drop First Ever Womenswear Collection With Missguided
You’re gonna want to see this.
P. Diddy’s iconic streetwear label Sean John, loved by the likes of Rihanna, JLO, Drake, Lil Kim and Paris Hilton, is set to launch a 90’s inspired collection with none other than UK fave Missguided. The 117-piece collection showcases the sporty aesthetic of the era, featuring puffer jackets, nylon and velour tracksuits, oversized tees, hoodies, bodysuits, dresses and accessories. Whew. CEO and founder of Missguided, Nitin Passi, discussed the uniqueness of the collab and the importance of offering something unmatched, “Real disruption that resonates with customers, isn’t just about getting ranges and collaborations right, it’s about being prepared to break new ground.”
Shot by Bonnie Nichoalds, the campaign is modelled exclusively by up and coming rapper BIA, representing the powerful and creative essence of the collection. She labelled the partnership between the brands as “brilliant and so classic,” emphasising the comfort and confidence the collection offers. Available in sizes XS to XL, Sean John X Missguided will retail from $22-$152, and goes live on missguided.com on September 29. Be ready.