Zendaya X On: A Love Letter To All Your Selves

On and Zendaya just dropped Be Every You — a dreamy, layered campaign that invites you to move as your full, messy, magical self. It's not just about workout gear or lifestyle fits. It’s about embracing every part of you — the bold and the soft, the chaos and the calm, the one who’s glowing at 6 a.m. and the one who cries in the stairwell at midnight. Movement, in all its moods.

This next chapter in Zendaya’s ongoing partnership with the Swiss-born sportswear disruptor marks her most personal yet. Styled by Law Roach and directed by Bardia Zeinali, the campaign is moody, romantic, and wildly self-reflective. Shot across surreal, moonlit set pieces, Zendaya drifts through identity like it’s choreography. Voiceover? Her own. Fashion? Everything from a structured bomber to a sleek bodysuit — performance meets persona.

The Cloudzone Moon Has Landed

And yes, the shoe is finally here. Zendaya’s first-ever co-designed sneaker, the Cloudzone Moon, is a sculptural little masterpiece: breathable mesh, padded forefoot, supportive heel, next-gen CloudTec® cushioning — form, meet function, fall in love. It’s the kind of shoe that floats between gym-floor and gallery-opening without skipping a beat.

A second drop, the Cloudtilt Moon, follows on October 2 — think: recovery-day softness, sock-like fit, maximum chill. But if you’re the kind to fall for the first kiss, go cop the Cloudzone Moon now at on.com and in stores globally.