How A Machine Error Led To Oakley's Most Unique Eyewear
Oakley's SPACE ENCODER™.
Sometimes, the best things happen by accident. That's what happened at Oakley's Interplanetary Headquarters, where a lens-cutting machine produced a lens shape that was not intended. Instead of discarding it, Oakley decided to embrace it and create the limited-edition SPACE ENCODER™, a masterpiece of eyewear that celebrates the unexpected.
The SPACE ENCODER™ is not just a regular pair of sunglasses. It has a lens shape that is unlike any other in the market, and it is the result of a "beautiful f***up", as Oakley calls it. The eyewear also has all the features that make Oakley's glasses so popular, such as the Unobtainium® ear socks and nose pads that prevent slipping, the Prizm Lens Technology that improves color and contrast, and the compatibility with hats and helmets for extra protection and style.
The SPACE ENCODER™ is part of Oakley's Crush The Ordinary campaign, which showcases the innovative and resilient design of its glasses. The campaign uses CG renders and fabric simulation to show how the glasses can resist crushing and impact. The motto "shift your perception" also reflects the Prizm™ Lens Technology that enhances vision. To make the line even more impressive, Oakley also introduced the Encoder™ Ellipse 24k Gold, which has an all gold frame that attracts attention. Oakley is always looking for ways to challenge the norms of vision and style, and the SPACE ENCODER™ is a perfect example of that.