Gentle Monster's Futuristic High School
Featuring Nana Komatsu and Shinichi Osawa.
How would you like to go back to high school in 2024? That's the question that Gentle Monster poses with its new optical collection, which combines classic shapes with futuristic details. The eyewear styles feature metal embellishments and tinted lenses in various shades, giving them a daring and adventurous edge. To complete the school theme, the collection is packaged in a backpack and a case that resembles a book.
The brand also presents a campaign that imagines what high school would be like in the world of Gentle Monster, with actor Nana Komatsu and musician Shinichi Osawa as the students. The campaign is accompanied by pop-up spaces in Seoul and Beijing, where fans can explore the brand's unique school setting and receive their own "GENTLE HIGH SCHOOL" student IDs from a photo booth.