Nurturing Body Confidence In Girls
Dove and Nike's initiative.
The initiative, called "Be Your Own Champion", aims to inspire girls to embrace their unique strengths and abilities through sports and physical activity. The campaign will feature Venus Williams as a role model and mentor for girls, sharing her personal story of overcoming challenges and achieving success in a male-dominated field.
Dove and Nike will also provide resources and tools for girls, parents, coaches and teachers to foster a positive body image and a healthy lifestyle. The partnership is part of Dove's ongoing commitment to reach 250 million girls with self-esteem education by 2030.