NewJeans Star in Calvin Klein’s Fall 2024 Campaign
Embracing ’90s style
K-pop sensation NewJeans has been unveiled as the latest face of Calvin Klein’s Fall 2024 campaign. The girl group, made up of members Minji, Haerin, Hanni, Danielle, and Hyein, brings their youthful energy and confidence to the brand’s final chapter of this season’s campaign series. Following previous collaborations with stars like Jeremy Allen White and Alexander Skarsgård, Calvin Klein continues to showcase its signature style with viral impact.
In an official statement, NewJeans expressed their excitement about the partnership: “We are so excited to be starring in a Calvin Klein campaign. It was a natural fit to partner with a brand rooted in confidence and with their team on a campaign that brought our personalities into focus, all while having fun wearing the latest seasonal styles.”
The campaign, shot by renowned photographer Gordon von Steiner, highlights NewJeans in a selection of Calvin Klein’s latest denim and outerwear pieces. The collection features staples like the ’90s Straight Jeans and the classic Denim Trucker Jacket, giving a modern twist to nostalgic fashion. The group also stars in a video ad for the campaign, dancing to “It Girl” by Kah-Lo, Karma Fields & Associanu, further emphasizing the playful and confident vibe of the collection.
Since their debut in July 2022, NewJeans has skyrocketed to global fame, charting on the Billboard Global 200 for 37 consecutive weeks—the longest run for any K-pop act. With over 4.3 billion streams and high-profile partnerships, including their latest with Calvin Klein, the group continues to make a lasting mark on the global music and fashion scenes.
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