Namilia SS25 x Ed Hardy: The 2000s Never Left
A bold, sexy and audacious collaboration that won over our y2k hearts.
Founded in 2015 by cutting-edge duo Nan Li and Emilia Pfohl, Namilia is a brand that hasn't been afraid to rebel against the traditional boundaries of fashion. Their creations effortlessly merged bold social statements and sex-positive topics, creating a distinctive, irresistible aesthetic.
Namilia presented an impactful SS25 collection this season during Berlin Fashion Week. They opted for an electrifying collab with none other than the iconic 2000's brand Ed Hardy.
The show took place at 'The Tunnel' venue in the center of Berlin's Potsdamer Platz, the rough and clublike atmosphere set the tone for their unisex clubwear, with roots in the edgy world of motocross and rave culture.
There was an intoxicating energy at Namilia's SS25 show that played out this season, with every look echoing the rebellious spirit of the two labels. The collaboration with Ed Hardy, nonetheless, brought a revitalizing, heavily nostalgic feel to the runway. A blend of Ed Hardy's bold tattoo-inspired graphics and flame iconography with daring cut-outs and flirty silhouettes from Namilia's core. Both nostalgia and innovation seamlessly blended together, knocking the audience off their seats.
A celebration of individualism was the rooted message inside the collection. Revolving around vibrant and loud colors, fun patterns, and hot and raunchy designs, the overall look screamed confidence and character. Every model appears uninhibitedly seductive and confident, true to the heart of the Namilia and Ed Hardy collaboration.
Namilia has achieved a high position as an advanced fashion trendsetter. SS25 was a testament to the continuation of their undeniable commitment to disobedience and the celebration of individuality. Namilia is not just a brand, but a statement, a revolution in the fashion world thanks to their courageous designs and powerful collabs. We can hardly wait to follow where this modern and highly flirty label will lead us, next.
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