NAMED COLLECTIVE Drops New Pink 'ENEMY' Set
A TikTok sensation.
If you thought NAMED COLLECTIVE was done shaking up streetwear after last year’s ENEMY launch, think again. The London label just slid in a new colorway, a baby pink hoodie-and-hotpant set dripping in black rhinestones, and it’s already a certified hit on TikTok. The move proves once again that Named knows how to work a drop like a social experiment: hype, scarcity, and the right kind of chaos.
The ENEMY Effect
Since its first release back in October, the ENEMY collection has basically become the brand’s crown jewel. Rhinestone hoodies, sweatpants, tube tops, bikinis — all flexing that oversized, extra-detailed sparkle. Everyone from Megan Thee Stallion to Bree Runway has been spotted in it, which means every time a set surfaces, the internet collapses into “where did you get that?” panic.
The pink set doesn’t reinvent the wheel — it doesn’t need to. It’s the classic ENEMY formula, just sugar-coated with a colorway that feels both soft and aggressive. Priced at £100 for the hoodie and £38 for the shorts, it’s already flying in the direction of “sold out” territory, proving that tweaking a hero collection is sometimes the smartest power move.
It works because Named isn’t hiding behind glossy campaigns. The brand’s “community before brand” ethos shows up in every interaction, whether it’s replying to DMs about restocks or letting fans scream about which sets they’ll die for. It’s scrappy, authentic, and way more effective than any billboard could be.
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