The VMAs Were A Beauty Bomb

The 2025 MTV VMAs weren’t just about the trophies — the red carpet was dripping with experimental glam that could’ve carried a show of its own. From pastel hair flips to edible lipstick stunts, celebs treated beauty like performance art. Think shiny skin, bleached brows, sculptural nails, and enough glitter to stock a Sephora warehouse.

Faces That Shut It Down

Sabrina Carpenter leaned into her signature glow with shimmery lids, berry lips, and blush so glossy it looked laminated. Ariana Grande kept things soft but celestial — pearly eyeshadow and candy pink blush, a callback to her Wicked promo looks. Doja Cat? She flipped the whole script with feathered ’80s bangs and a red lip she literally ate on camera (plot twist: chocolate by Amaury Guichon).

Lady Gaga returned to her alien-pop priestess energy, pairing bleached brows with a glitter lip that demanded its own award. FKA Twigs went gothic ethereal with a smoky cut crease and shimmered mouth, while Ice Spice swapped her signature ginger for a flamingo-pink updo and French tips sharp enough to start a fight.

And then came the wild cards: Tyla serving blunt bob and dewy skin, Daniela Avanzini with winged liner so precise it could cut diamonds, Zara Larsson rocking frosted Y2K face like she raided a Christina Aguilera shrine, and Olandria Carthen arriving bronzed, glossy, and ready for her VMAs debut.

This year’s beauty game wasn’t about playing it safe — it was about who could make us stop scrolling. Spoiler: mission accomplished.