Moons And Junes Unveils New 'At Home' Campaign

Moons and Junes, the Danish intimates brand, has launched a new campaign: ‘At Home’. Through photographing real women within the intimate space of their own homes, the campaign shows that realism is beautiful and that there is no right or wrong way to be.

The ‘At Home’ campaign was created to accompany the launch of Moons and Junes’ latest intimates collection. Moons and Junes is devoted to assisting women to feel beautiful and comfortable in their own skin. They do so by making away with beauty stereotypes and designing intimates that are real and beautiful without compromising on comfort. Their blunt tagline encapsulates their vision ‘No underwire, no padding, no bullshit’. Furthering this mission, the latest collection takes all the ‘extras’ out of underwear and is designed for diverse body types. This collection features new colors, new designs, and new sizes.

The campaign features 16 bold and beautiful beings photographed in their most personal and private space: their home. Traditional lingerie campaigns are, as we all know, usually centered around a ‘campaign girl’ preferably 16 years old and Photoshopped. Moons and Junes’ campaign format is unconventional, hosting real people from all walks of life: old and young, tall and short, fair and dark, gay and straight, cis and not, trans and non-binary. The campaign was also shot in three different cities: Copenhagen, Berlin and Los Angeles.

Shop the collection here.

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