Breakout Sensation Mimi Webb Becomes Maybelline UK's Newest Spokesperson!

Maybelline UK is thrilled to announce breakout singer-songwriter Mimi Webb as its newest spokesperson. Just two years into her incredible career, 23-year-old Mimi has taken the world by storm and not only has her music surpassed 1.2 billion streams globally, but she's also got multiple chart hits under her belt including House On Fire, Good Without and Red Flags. She was nominated for Best New Artist at the 2023 BRIT Awards and released her debut album 'Amelia' earlier this year, which debuted at #4 in the UK album chart.

With a voice as magnetic, massive, and magical as her personality, Mimi is now officially entering her beauty era as the UK face of Maybelline New York, the UK's number-one makeup brand. "I'm so excited for this next chapter. I've always loved playing around and experimenting with makeup, and Maybelline is a brand I've grown up with so I'm super excited and so grateful to be able to work with them this closely. It really is a massive 'pinch me' moment," says Mimi.

Already a huge fan of the brand, Mimi says Maybelline mascara and Instant Eraser Eye concealer have been staples in her own makeup routine for as long as she can remember. The partnership will first see Mimi be the face of the new Maybelline Colour Tattoo Eye Stix exclusively available in Superdrug from August available in 9 shades.