Marni's SS24 Collection Unveiled
Bold prints, rich textures.
The Spring/Summer 2024 campaign of Marni is a feast for the eyes, showcasing the brand's signature style of mixing prints, textures, and colors.
Marni, under the creative direction of Francesco Risso, is a label that celebrates experimentation, whimsy, and adventure. This is reflected in both its SS24 runway show and its SS24 campaign photos, which feature models in floral dresses and raincoats, pinstriped suits, striped knitwear, and checked trench coats.
The campaign images have a scanned effect, with distorted shapes and static noise, that creates a playful contrast with the collection's elegant pieces. The collection also combines different textures, such as faux-fur, tassels, and glossy fabrics, that add richness and depth to the outfits.
Marni's SS24 collection is a fun and youthful take on everyday wear, that invites us to explore a world similar to childhood - one of endless curiosity and little acid trip.