Madrid Influences Alejandra Alonso Rojas’ Resort 2025 Collection
It is the hometown where the Spanish designer was born.
Alejandra Alonso Rojas, renowned for drawing inspiration from beachy destinations, has turned her gaze inward for her latest resort collection, channeling the essence of her hometown, Madrid.
This season, homesickness for the Spanish capital infused her designs with a fresh vibrancy and personal nostalgia that is sure to see customers return and new ones flock to her designs.
The resort collection bursts with bright, light blue shades, showcased in standout pieces such as a striking cowl back silk gown. The colors do not end there - it is amplified by vivid fuchsia, red, and golden yellows, inspired by the traditional Terreiro bullfighting outfits.
Meanwhile, monochromatic black looks captivate with subtle, tonal jacquard watercolor prints depicting the Botero sculpture that welcomes visitors at Madrid airport, complete with hidden “Madrid” and “Alejandra Alonso Rojas” scripts.
Texture and elegant silhouettes play a significant role in the collection. Cloudy skies inspired new hand-dyed Japanese Shibori designs, exemplified by an airy new caftan and punchy pink bias dresses.
Her commitment to slow fashion is evident in the thoughtful, hand-done processes. “Reinforcing the concept of slow fashion and a closet that has so many possibilities,” she said ahead of the collection’s debut.
Alonso Rojas has adapted her renowned slinky evening silhouettes into sophisticated, mix-and-match sets for day and evening.
Highlights include tied cashmere cardigans that can be worn front- or back-facing, full-length bias skirts, and fluid silk or sheer organza blouses. A standout red ladder stitch detailed bias skirt is versatile, pairing with a cutout bustier top for evening or an ombre cashmere sweater for day.
The collection radiates feminine elegance and ease, with a boldness that appeals to customers moving beyond the quiet luxury trend. Notably, crochet, a mainstay of Alonso Rojas’ designs, is pared down this season, making way for core and woven styles with plans to emphasize crochet in spring collections. This is because she feels people do not understand crochet as much in resort or winter collections as they do in the summer.
Dare we say this is her best collection yet? Each piece is stunning - perhaps she needs to return home more often.
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