Kylie Jenner Trademarks ‘Rise And Shine’

After selling out merchandise designed around the internet phenomenon.


Yet again another member of the Kardashian/Jenner clan broke the internet when Kylie Jenner uploaded her official office tour video on YouTube. The video has racked up over 11,000,000 views in two weeks, after Kylie’s morning melody sent fans wild.

The clip of Jenner singing ‘Rise and Shine’ to her daughter, Stormi Webster, went viral and turned into one of the most recognized memes of 2019. The star has now trademarked the catchphrase as a fashion line, along with an alternative spelling ‘Riiise and Shiine’.

Profits are racking up for Jenner since the catchphrase got transformed into a line of merchandise, featuring two hoodies emblazoned with the phrase and a cut out of Kylie’s face in the sun. The hoodies are already sold out online. The trademark itself would cover everything from clothing, underwear, accessories and cosmetics to go alongside the other Kylie Jenner merch available on her online shop, and her leading cosmetics brand Kylie Cosmetics. Does this mean there could be some new Rise and Shine lip kits about to drop? Stay tuned at FIZZY for more updates.

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