Kylie Cosmetics Is Launching Its First Ever Mascara

“I can’t wait to share it with you.”


When Kylie Jenner launched Kylie Cosmetics in 2014, she sold out of the brand’s signature lip kits in under one minute. 

Since then, Jenner has expanded the brand’s range of cosmetics to include a range of eye, cheek, and lip products. But for the first time since the brand’s conception, Kylie Cosmetics is dabbling in the world of mascara.

Kylie Jenner recently shared her intention to explore the world of lash care via Instagram: “first everrrrrr MASCARA. I can’t wait to share it with you. Coming April 6 to,” she exclaimed

The post was accompanied by a series of promotional images; Jenner's silhouette shrouded in darkness, while spotlights illuminate a mascara wand in her hand and her fluffy lashes.



However, Kylie Jenner has been elusive about what we can expect from the mascara in terms of the formula, price and wand technology. But what we do know is that the packaging is pink and it’s called the KyLash Volume Mascara.

According to the Kylie Cosmetics Instagram page, the mascara promises “volumized, fuller, beautiful lashes, no matter your lash type.”



The brand also claims the mascara provides “instant volume that lasts all day,” explaining that “KYLASH lifts and enhances lashes on the first swipe, providing multidimensional definition and giving you a perfect full, fanned out lash.”

Judging from the campaign images the brand has released so far, this mascara is going to emulate the full fluffy lashes that we’ve become accustomed to seeing decorate Kylie Jenner’s makeup looks.


Next up, Fenty Beauty Launches Hella Thicc Volumizing Mascara