Kim Kardashian Opens The First Middle East Flagship

The SKIMS global takeover has reached its next major milestone, and it’s looking more monolithic than ever. On December 22, 2025, Kim Kardashian and Jens Grede officially raised the curtain on the brand's first-ever permanent physical store in the Middle East. Located in the heart of luxury at the Mall of the Emirates in Dubai, this isn't just a store—it’s a cultural reset for the region’s retail scene.

The Minimalist Monolith: Inside the Dubai Flagship

Stepping into the new Dubai location feels less like a shopping trip and more like an immersion into the SKIMS universe. The space embodies the brand’s signature aesthetic: bold minimalism meets high-concept architecture. We’re talking monolithic forms, sculptural curved openings, and reflective surfaces that catch the glow of the store’s soft, warm lighting. The design strikes that perfect SKIMS balance between strength and softness, anchored by an oversized 3D logo that serves as the ultimate backdrop for the city’s fashionistas. It’s an elevated, premium environment that proves why Kim Kardashian continues to set the standard for what modern luxury retail should look and feel like.

From Viral Essentials to a $5 Billion Empire

Dubai was an obvious choice for the brand's Middle Eastern debut. With a market that defines high-end shopping, SKIMS has moved beyond its online-only presence (previously a staple on Ounass) to offer a full brick-and-mortar experience. The store launched with a curated drop of the brand’s most iconic collections, from the viral "Fits Everybody" and "Seamless Sculpt" ranges to the ultra-cozy "Cotton Fleece" and the recently expanded SKIMS Mens line. Valued at a staggering $5 billion and on track to surpass $1 billion in sales for 2025, SKIMS is no longer just a "celebrity brand"—it’s a global powerhouse.

Partnering with the luxury retail giants at Al Tayer Insignia, this opening marks the beginning of an aggressive regional expansion. If the early queues and high-energy turnout are any indication, Dubai’s obsession with the "snatched" silhouette is only just getting started.