Kim Kardashian’s KKW Beauty Comes To An End

The reality star’s cosmetics brand is shutting down amidst her ongoing divorce from Kanye West.


American socialite Kim Kardashian has announced the closure of her billion-dollar cosmetics brand, KKW Beauty. 

KKW Beauty launched in 2017 with creme contour sticks that went viral, later expanding into other face and body cosmetic collections and fragrances. However, Kardashian has declared that the KKW Beauty website will shut down on August 1, 2021 ahead of launching a “completely new brand.” The reality star’s new brand aims to incorporate an expanded product range with improved, innovative formulas in sustainable, elevated packaging. Kardashian’s new venture aims to unify her businesses, allowing shoppers to purchase all her beauty and cosmetics offerings from a singular website. Until then, all KKW Beauty products are going on sale worldwide with up to 75% discounts to exhaust supplies. 


A post shared by KKW BEAUTY (@kkwbeauty)

KKW Beauty still includes the initial from Kanye West’s surname, which Kim Kardashian shares. Speculations suggest that the brand’s closure may be fueled by the billionaire businesswoman’s ongoing divorce from West.


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