Kendrick Lamar Drops Super Bowl Collection With Willy Chavarria

Kendrick Lamar and the Super Bowl go way back. He first took the halftime stage in 2022 alongside Snoop, Dre, and Eminem—hip-hop icons who made it clear rap belonged under stadium lights. This year, he’s back, this time headlining the show with SZA as a special guest. To mark the occasion, he teamed up with Willy Chavarria for a capsule collection born from California roots and built on identity.

Fresh off a dominant sweep at the 2025 Grammys, Lamar steps onto the Super Bowl stage with momentum. “Not Like Us” took home five major wins, including Record of the Year and Best Rap Song. The diss track became the anthem of hip-hop’s most-watched beef. When he accepted his award, he kept it brief: “Nothing more powerful than rap music. We are the culture. It’s gon’ always stay here and live forever.”

Most artists drop commemorative Super Bowl merch and call it a day. Lamar took it further, building on something already in motion. He’s been wearing Chavarria’s designs for a while now, from the Big Steppers tour to the “Not Like Us” video, each look a nod to his Compton roots and their shared vision.

The collection pays tribute to the Black and Brown influences that shaped them both, fusing Chavarria’s Chicano-rooted aesthetics with Lamar’s storytelling. Oversized silhouettes, classic streetwear cuts, and a West Coast attitude run through every piece.

THE BOMBER

A collector’s piece is limited to 100 units and priced at $750. The sleek black satin jacket catches the light with a subtle sheen, built with snap-button closures, ribbed cuffs, and an intentionally oversized fit. An embroidered NFL patch shits up front alongside “KLamar,” while varsity-style lettering across the back spells out “g.NATIONAL”—a nod to his Grand National Tour with SZA, announced in December 2024. But the name runs deeper than a tour. It references the 1987 Buick Grand National Experimental—the car Lamar’s family drove him home in after he was born.

THE GRAPHIC TEE

A study in juxtaposition. The front keeps it simple with Super Bowl branding, while the back stamps a lyric from “tv off”: “Foot up on the gas but somebody gotta do it.” Dropped as part of GNX in late 2024, the track aims at modern distractions and societal complacency. The shirt itself reflects that energy—bold, monochrome, cut from heavyweight cotton for structure. Blocky collegiate-style lettering mirrors classic athletic merch, while slight distressing around the collar and hems adds a worn-in edge. 

THE HOODIE

A wearable manifesto. The washed gray colorway gives a vintage feel, letting the bold typography do the talking. Like the tee, “Foot up on the gas but somebody gotta do it” stretches across the chest in collegiate font, balancing confidence with ease. A roomy kangaroo pocket and ribbed detailing refine the relaxed fit, while the drawstring hood pulls it all together. Effortless, every day, but loaded with intent.

THE PRACTICE JERSEY

Where sports meet street—channeling a ‘90s California lens. Cut from breathable mesh, it hangs just right in an oversized fit, just like vintage football jerseys. Cropped sleeves and a boxy silhouette push the laid-back energy further, while the "g.NATIONAL" logo takes center stage. Above it, “Foot up on the gas” is embroidered in clean, understated script—Lamar’s lyricism, stitched straight into the fabric. A small NFL logo at the collar blurs the lines between official merch and high fashion.

THE MESH SHORTS

The final anchor of the collection—lightweight and built to move. A relaxed fit and breathable construction strike a balance between athleticism and street sensibility. The above-the-knee cut sharpens the silhouette, while an elastic waistband keeps things comfortable. "g.NATIONAL" branding sits low on the hem, subtle but intentional, reinforcing the identity without overselling it. Designed to pair with the jersey or bomber, the shorts round out a set made for game-day energy and everyday rotation.

Available through Mitchell & Ness and select retailers, the collection ranges from $55 tees to the $750 bomber. But beyond the design, proceeds will support Los Angeles wildfire relief efforts. More than just merch, it’s a statement with real impact.