Kate Moss Is Giving Us Everything In The New Marc Jacobs Campaign

I might set these photos as my lockscreen.


Kate Moss has revived the '90s glam that came with her Candy Floss Pink hair to star in the campaign for Marc Jacobs' 2023 Resort collection, shot by Harley Weir and styled by Danielle Emerson. The original pink hair debuted at the request of Donatella Versace for the Versace SS99 collection, and it's made a pronounced comeback here.

The shots themselves give a glorious nod back to the glamour of the era of the supermodel while also presenting the fashion of the present. In the first shot, Moss can be seen in the Marc Jacobs signature Kiki Boot alongside the Bucket Bag with her legs on show and her pink hair adding a pop of color, giving the whole shoot a casually beautiful air. In the third shot, both the boots and the bag remain, but this time, Moss is sporting light blue oversized denim and black sunglasses, bringing us back to the 90s with the captivating beauty of a supermodel. The second shot features light blue wide-leg jeans and a peachy-nude J Marc Shoulder bag. In this shot, Moss is giving face for days with her makeup catching the light in all the right places and her straight, pink hair laying gently behind her and shining under the light. It truly encapsulates 90s/00s glamour while incorporating the collection of 2023.

A long-time friend of Marc Jacobs and his brand, Moss first appeared for the brand in their FW2000 campaign. Ever since then, she has appeared in many campaigns and walked many runways for Marc Jacobs. Bringing her famed pink hair back for this campaign serves as a nostalgic blend of the past and future of fashion.  

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