Julia Fox Takes Flight for Supreme SS22
A high-flying campaign shot by Gummo director Harmony Korine.
Julia Fox is not your typical high fashion muse. Prior to her breakout role in Josh Safdie’s ‘Uncut Gems’, Fox has trialed simultaneous careers in art, photography, writing and even designing for her knitwear line Franziska Fox. After an appearance at Paris Fashion Week donned in head-to-toe Balenciaga alongside former beau Kanye West in makeup one could describe as ‘Badger Core’, Fox is seemingly everywhere. From modeling in campaigns for Coach and Diesel, to starring roles in editorials for Paper and Interview magazine, Fox and her eccentric persona are here to stay.
And next on her hit-list is the role of leading lady in Supreme’s travel-inspired SS22 campaign, as teased by the streetwear and skating brand on their Instagram. Directed by experimental filmmaker Harmony Korine. (Kids, Gummo), the first reels teases Fox as a chaotic flight attendant, serving boozy lunch to New York pro-skaters; Tyshawn Jones, Mathias Sauvageon and Sean Pablo, among them. This is not Korine’s first flirtation with the skating world as the screenwriter behind Kids, a teenage drama of sex, drugs and hedonism set to the backdrop of New York’s underground skating culture.
It’s chaotic in the best way, an irreverent pop-culture fusion that eschews fashion’s high art notions to poke fun at fashion's obsession with travel, and they want Fox to take us there. She's seen donning a flight attendant’s outfit, with a cardinal red lace bra peeking out underneath, as the supporting cast model new creative director Tremaine Emory’s SS22 collection: flashy bomber jackets, sportwear-inspired balaclavas and emboldened camouflage prints. It’s Emory’s first collection under the label, teasing a return to form for the brand and shedding its fixation with eye-catching collabs with Tiffany’s, Dickie's and Co. Missoni.
With Julia Fox as the face, it’s clear Supreme are eager to reap from her caché as an internet celebrity and fashion debutante, Balenciaga have with Kim Kardashian in many ways. Fox is The Face, with her exaggerated Y2K style, upcoming “masterpiece” of a novel and weekly TikTok virality, it's clear she's going absolutely nowhere.
Stay tuned for more news on the upcoming campaign as it happens.
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