Jonathan Anderson's Legacy At Loewe

Transforming Loewe into a surrealist luxury powerhouse through innovation and celebrity moments.

POSTED BY YAASMIIN HASSAN

After months of speculation, Jonathan Anderson has officially stepped down from Loewe after 11 years at the helm. He transformed the Spanish fashion house into a powerhouse of surrealist luxury, blending craftsmanship with playful, avant-garde designs.

Here's a recap of some of the most iconic moments and creations from Anderson's time at Loewe:

Iconic Collaborations and Red Carpet Moments

Jonathan Anderson & Taylor Russell

The duo share an iconic designer-muse relationship. The actress became the ultimate Loewe muse, even opening the brand’s Spring/Summer 2023 show in Paris. With so many standout looks, her Met Gala debut remains one for the books—Russell’s sculptural, wood-painted bodice cast and draped ivory skirt perfectly embodied the “Garden of Time” theme, seamlessly blending nature and fashion.

Maggie Smith's Campaign

Maggie Smith Stars in New LOEWE Campaign | Hypebae

When Loewe unveiled its Spring 2024 pre-collection campaign, it was 88-year-old Dame Maggie Smith who stole the show. Seeing the legendary actress in high fashion was unexpected, refreshing, and undeniably buzzworthy. Her look, featuring an oversized fur coat and Loewe’s signature Puzzle bag, instantly became a viral picture, proving Anderson’s ability to merge pop culture with luxury.

Iconic Designs

The Leather Puzzle Bag

Introduced in 2015, the Puzzle bag was the first new Loewe bag in decades, marking a turning point for the brand under Jonathan Anderson’s direction. Its unique geometric design gives it an almost sculptural look while maintaining functionality. And nearly a decade later, it remains one of Loewe’s most recognizable and sought-after designs.

Balloon Fashion

Loewe's New Balloon Bag — SSI Life

Anderson has a playful and surreal approach to fashion, often incorporating balloon motifs into both clothing and shoes. Emma Corrin wore a Loewe dress from the FW22 collection featuring a sculptured balloon bra. Loewe's collections also featured shoes with balloon-inspired heels, such as the SS23 shoe collection and The Comic Balloon Pump, which used deflated balloons for the shoe.

Celebrity Moments

Rihanna’s Super Bowl LVII Halftime Look

Rihanna Wore Loewe & Alaïa Performing During The Super Bowl LVII Half ...

Rihanna's Super Bowl halftime performance drew a record-breaking 118.7 million viewers. The singer opened the show with a dramatic reveal, wearing a custom Loewe unzipped jumpsuit to show off her baby bump. Designed by Jonathan Anderson, the bold all-red ensemble featured a sculpted bustier and matching gloves.

The Renaissance World Tour

Everything You Need to Know About Beyoncé's Custom LOEWE Tour Outfits

No discussion of Loewe’s most iconic moments under Anderson is complete without mentioning Beyoncé. For her Renaissance World Tour, she wore multiple custom Loewe looks. One of the most memorable looks in particular included a bodysuit with Loewe's signature Trompe l'œil hands motif reimagined in gold crystals.

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