IVY PARK Announces New Collection With Adidas
Beyonce has reinvented the Stan Smith.
Beyonce’s IVY PARK brand has announced their latest collaboration with iconic sports brand Adidas. The new collection is gender-neutral and size-inclusive, boasting to take wearers on “a journey to their own nirvana”.
Labeled as “IVYTOPIA” the collection features futuristic patterns and color waves using neon colors and psychedelic patterns. The campaign videos focus on being isolated from the outside world, with cold yet frenetic cinematic features representing “IVYTOPIA”. Some of the supermodels bringing the campaign to life are industry legends Irina Shayk, Joan Smalls and Adut Akech.
Alongside striking swimwear and crystal print bombers there are four new sneaker models include an Ultraboost and reworked Stan Smith. The new Stan Smith has been modernised with the addition of beige textured overlays and a neon green enlarged sole.
The line is available online at Adidas.com on July 21st and July 22nd globally in select stores.