The New Guess Girl: Iris Law Joins Guess Family

Guess Jeans proudly announces Iris Law as their inaugural brand ambassador. The British model and actress is set to bring a fresh take to the cult denim brand with her distinctive approach and distinctive style following many years on the market. 

Capturing Guess' Essence 

Iris Law, who is posing in front of the lens for the Guess Jeans line for the first time, was photographed by fashion photographer Rafael Pavarotti. The images have a nostalgic and early 80s feel, as if they were from the brand's beginnings back in 1981. No wonder she’s the contemporary face of Guess, with her modern edgy look and unquestionable sexiness, it’s clear that she fits in perfectly with the bold and rebellious nature of the label. 

Her becoming the newest Guess girl stems not only from the way she combines retrospective fashion with a modern, more androgynous look. Her platinum pixie cut along with her edginess are a far cry from the typical Guess girl, though she for sure brings a new and present-day outlook for the brand. Making Guess more approachable and desired by Gen Z, which Iris is also a part of. 

“Iris represents the reimagination of the iconic Guess girl imagery through the lens of Guess Jeans,” Said Nicolai Marciano, Guess' Chief New Business Development Officer.  

Continuing The Legacy 

She joins a hand-picked line-up of models who have represented Guess in the past decades. Some of these models introduced their own renditions of the "girl next door" image to the brand, for example Anna Nicole Smith or Claudia Schiffer, whereas Brazilian models Adriana Lima and Alessandra Ambrosio added their own glamorous polish to the brand. Additionally, it was model Gigi Hadid who brought the Guess brand right back to life back in 2012. 

A Progressive Approach 

With Guess jeans, it's not just about the look, they also try to use their garments to reflect the current important movement. For example, sustainability is a strong focus of their latest collection. The brand points to the Guess Airwash, a new technique used replacing the conventional stone wash. With this advanced process, air and bubbles are used rather than water to minimize pollution and preserve resources. 

Mark Your Calendars 

This much anticipated Guess Jeans collection is set to be released on guessjeans.com on May 21st. 

If you've been a longtime fan of this brand, or maybe you're new to the Guess family, this upcoming launch is bound to impress.