Instagram Pledges $10 Million To Fight Racism

Reviving the #ShareBlackStories initiative.


Companies and celebrities all around the world have been pledging and donating to activists and organisations following the brutal murder of George Floyd by a police officer in Minneapolis.

Instagram has announced they will be pledging $10 million USD to ‘efforts committed to ending racial injustice’, although it is not clear which organisations they will be donating to.


To honor the black community on Instagram and celebrate #BlackHistoryMonth, we’re kicking off a new series: #ShareBlackStories. This month and beyond, follow along and share your unique perspective using the hashtag. For artist Tawny Chatmon (@tawnychatmon), #ShareBlackStories, and Black History Month in general, is “not about having other people validate us. It’s about us celebrating ourselves — celebrating ourselves and creating that work that we want to be in this world.” Tawny creates compelling images by fusing together black history and art history — sometimes quite literally. For one of her series, “Deeply Embedded,” she took portraits of young girls and placed images of African women from the U.S. National Archives in their hair. “If you see work like this with black faces, it’s going to have some effect on you,” says Tawny, who lives outside of Washington, DC. The inspiration for these photo collages came after Tawny read about the real-life stories of children who were sent home from school because of their hairstyles and their natural hair. “It became personal,” Tawny explains. “I have three kids. So I just started feeling like, these are my kids. They are my responsibility.” Today on our story, we visit Tawny’s studio to see more of her powerful portraits. Photo by @tawnychatmon

Una publicación compartida por Instagram (@instagram) el

Following the launch in February 2019, Instagram is also reviving their #ShareBlackStories initiative, as they wrote in an official statement: ‘We stand with our Black community – and all those working toward justice in honor of George Floyd, Breonna Taylor, Ahmaud Arbery and far too many others whose names will not be forgotten.’ They added: ‘Time and time again, we have seen that the Instagram community has the power to bring about meaningful change. The more we #ShareBlackStories, the more we raise voices that make a lasting impact.’ 


Next up, Instagram Launches Wellness Advice Feature