Here's What Happened at the HUGO Blue Launch Event
Berlin party time with Swae Lee.
Feel the vibe of the HUGO Blue Launch in Berlin with an exclusive live performance by music artist Swae Lee. Surrounded by media and fashion influencers, Swae Lee's concert was an unforgettable moment that embodied the essence of HUGO Blue.
For Summer 2024, HUGO will launch a global campaign for its two brand lines, the HUGO main line and the new arrival HUGO BLUE. HUGO BLUE will make its debut this season with a relaxed offering – featuring denim at the core, along with streetwear and a variety of gender-neutral styles – while the main line will continue to focus on elevated casual wear and contemporary tailoring.
Check out Fizzy Mag's recap of the HUGO Blue Launch!
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