Harry Styles To Launch A New Makeup Brand - What We Know

The former One Directioner and singer of award-winning Watermelon Sugar, Harry Styles, is rumoured to be launching a new makeup brand. According to the Twitter fan handle @TheHarryNews, on May 25 Styles was listed as the director of makeup and fragrance company, ‘Pleased As Holdings Limited’, with trusted PA Emma Spring sporting co-director. After conquering the music industry and breaking into movies like ‘Dunkirk’, it is unsurprising that Styles is making this bold move towards the realm of beauty, joining celebs such as Rihanna and Kylie Jenner who also successfully expanded their influence in this space. 

It has been said that the brand could be producing unisex makeup, pushing the boundaries of beauty supported by his gender-fluid style and boisterous exuberant fashion. We have seen throughout Styles’ iconic evolution of style no print too wild nor no pant too wide; a striking change from his once preppy boy-next-door look he modelled in the former boy band. So since trading in the white-collared Jack Wills blazers for an enviable selection of Saint Laurents and Gucci’s finest, the star continues to blur gender boundaries and transcend the traditional expectations within fashion and now apparently, beauty. 

However, for now, we are to remain in the dark waiting for Styles to confirm and unveil his plans for this exciting new venture. Of course, us doting ladies will be queuing in line for the big launch (with our fingers crossed the rumours are true!) desperate to get our hands on as many products as one Harry-obsessed woman can handle, but the question is whether we will be joined by our fellow male beaus of Harry, supporting his brilliantly daring new move!? We hope so! 

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