Gucci’s SS20 Runway Show Was A Creative Stroke Of Genius

Alessandro Michele brings sexy back with ‘Orgasmique’.


The creative mind of Alessandro Michele must be an electrifying place to be, if he can bring a show like Gucci’s Spring/Summer 2020 to life. While the audience took their seats in the (energy-efficient LED) red-lighted Gucci Hub at Milan Fashion Week, the conveyer belts (that acted as a catwalk) and the clinical white seating hinted toward the immersive, theatrical opening of the show that was to come. Then, the lights slowly turned to white as the mechanical doorways lifted and out came the first models onto the conveyer belt. Talk about starting with a bang! 

Models were transported across the conveyer belt in a dystopian, clinical opening to the show. The clothes were described by Gucci on their Insta as: “Uniforms, utilitarian clothes, normative dress, including straitjackets… as the most extreme version of a uniform dictated by society and those who control it. These clothes were a statement for the fashion show and will not be sold.” 

(Photo: High Snobiety)

After a somewhat uncomfortable yet fascinating few minutes (as Banksy warned us: “art should comfort the disturbed and disturb the comfortable,”) the lights cut out, electricity seemed to buzz about the space, and the lights came up on the ‘Orgasmique’ presentation. The 89 looks in the collection featured long, flowing silk and sheer fabrics, deep plunging necklines, cut-outs, ‘70s throwback trousers and ‘90s G-stringy accessories. 

Gucci went on to describe the collection as: “a way to allow people to walk through fields of possibilities, cultivate beauty, make diversity sacrosanct and celebrate the self in expression and identity.” Orgasmique, indeed!

Check out Alessandro Michele’s vision by viewing the full SS20 Gucci show: 

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