Gucci Beauty’s New Mascara L’Obscur Will Literally Transform Your Lashes

Gucci Beauty has unveiled its Mascara L’Obscur and it will have you running for the stores. 

Gucci’s creative director Alessandro Michele has a penchant for ripping up conventional beauty standards and shared his vision once again for the latest addition to the Gucci beauty family. “I designed Mascara L’Obscur for an authentic person who uses makeup to tell their story of freedom, in their way. We called it L’Obscur because this word balances charm and mystery,” he explained. 

The Mascara comes encased in a luxe pastel pink packaging (I mean honestly, it’s just begging to be part of my next Instagram flat lay) and features a flexible elastomer brush designed to reach the shortest of lashes. The Ultra-rich, creamy, buildable and long-wearing formula is offered in an intense black versatile hue and was perfectly designed to offer a customizable performance that can be used to create different looks ranging from classic to punk. 

The Mascara L’Obscur retails for USD 35 and is available at Gucci Beauty stores and on Gucci.com.

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