GANNI Escapes To The Past With Pre-Fall 2022 Collection
The label continues its commitment to producing sustainable clothing.
Danish clothing brand GANNI has completed the installment of its Pre-Fall 2022 collection with a third drop of new designs. Ditte Reffstrup, the label’s creative director, traveled up the Danish coast with her team to gain design inspiration and escape a digital-based culture. This trip, with Reffstrup’s familial photo archive, resulted in a collection of colors and silhouettes that reflect a yearning for an older, simpler time.
“I was looking at my family’s old holiday photos, they are super faded and neither perfect nor retouched. I think photos were more special back then, people really treasured them. With this in mind, we drew a bleached palette and a little pang of nostalgia for the collection — nothing too literal, just a mood, a feeling,” said Reffstrup in a press release.
The mood-based design approach comes across in the collection’s diverse set of colors, with a look that ditches a traditional mood board for a messy artist’s palette. Dark green clashes with leopard, lilac contrasts with lime green, and hot pink pops on top of brown, along with many other playful pairings. Halter dresses, oversized collars, sweater vests, crotchet crop tops, and black clogs introduce a 1970s feel.
GANNI is a sustainability-committed brand that practices environmentally conscious clothing production. The label’s latest collection continues this pattern by using CIRCULOSE materials, or materials made with 100% discarded cotton textiles. The clothing also uses hemp material, which has a low environmental impact.
Check out GANNI’s Pre-FALL 2022 collection on ganni.com.
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