Coach Goes Pop Art In Collab With Artist Tom Wesselmann
Juergen Teller shot the colorful campaign featuring actress Hari Nef.
Recently, Coach has reclaimed its title as an “It” company. The creative direction of Stuart Vevers has brought the bag brand into a new era of cool-girl styling and vintage inspiration. Now, Coach and the late artist Tom Wesselmann have teamed up for an eye-catching collection, fit with a fun campaign by Juergen Teller.
Wesselmann was one of the leading American Pop Artists, twisting themes of commercial culture into colorful art. Later in his career, Wesselmann played with body imagery, with his most famous image being a cigarette dangling out of pouty red lips. The collection sees bags embroidered or painted with the artist’s lip and flower motifs, which pop on top of the Coach monogram or bring life to monochromatic leather.
Classic styles like the Rogue and Duffle bags and the Charter backpack incorporate Wesselmann’s work, while the collection also includes clothing. The artist's Americana imagery decorates pieces like a 70s-style shearling jacket, a trench coat, a sweater vest, sweatshirts, and graphic tees. Combat boots, keychains, jewelry, and many other accessories complete the collection. Wesselmann’s family and estate worked closely with Coach to create pieces that remained true to the artist’s vision.
The campaign features actress Hari Nef, activist Kai-Isiah Jamal, and model Manami Kinoshita posing against undone Pop Art backgrounds. Lensed by Teller, the models lounge around the studio while holding up their bags in an unserious yet playful series of photos. The campaign video features Jamal’s original poem inspired by Wesselmann’s art, while the digital experience and Coach's TikTok include educational opportunities about Wesselmann’s career and legacy.
The Coach X Tom Wesselmann collection is available in select stores and on the Coach website.