Chanel’s J12 Turns 25 And It’s Feeling A Little Bleu

To celebrate 25 years of its game-changing ceramic timepiece, Chanel just dropped a cool-toned twist on its iconic J12: meet the J12 Bleu, a limited-edition series in rich midnight-blue ceramic that proves black and white isn’t always the whole story.

Born in 2000 and inspired by sleek racing yachts, the J12 was always meant to stand out. Now, after a quarter-century, it’s reinventing the color wheel with nine new references that swap the original glossy finishes for a refined satin texture — all dipped in a navy hue that’s moody, modern, and totally magnetic.

Blue Period, But Make It Swiss

This isn’t a last-minute paint job. Chanel spent years perfecting this particular shade, ensuring it delivers the same quiet luxury as its black-and-white predecessors — just with a little extra depth and mystery. Whether you’re into diamonds, sapphires, or just a minimalist moment, there’s a J12 Bleu for you.

And yes, it still runs on Swiss precision and attitude.

Why Now?

Chanel’s president of watches and fine jewelry, Frédéric Grangié, says it best: “For its 25-year anniversary, it’s blue.” The color signals evolution — without ditching the elegance that’s made the J12 a cult classic.

It’s bold, it’s limited, and it’s already flying off boutique shelves. If you’ve been waiting to jump on the J12 train, this is your (very stylish) boarding call.

Explore the drop at Chanel Watches.