Champion Celebrates “100 Years For The Team”

Smells like Teamspirit.


What started as a humble Knickerbocker Knitting Mill in Rochester, New York in 1919 grew to one of the biggest and iconic athleticwear brands over the course of a century. But Champion hasn’t only provided us with trends, comfort, and functionality — for their 100th birthday they reflect what ‘team’ really means to us. With teams, clubs, squads and crews across the globe participating in the #Champion100 and telling their stories on the official Champion Birthday website, we will be able to see the impact team spirit can have on us as individuals. 

For the launch of the 100th year of Champion basketball legend and icon of the gold medal-winning 1992 U.S. Olympic Basketball ‘Dream Team’ Magic Johnson shares his reflections and insight into what truly makes a great team. If you got inspired to contribute the legacy of your team, squad or crew simply use the #Champion100 on your social media post and have the opportunity to receive limited-edition products, be featured in a centennial celebration video and spotlighted on Champion’s social media channels and website. 

Next up, NAYVA Take On The Nike Air Max Dia