Step into the future of heirloom chic with Byredo’s debut fine jewelry collection, Virasaat. Channeling the timeless art of self-expression, this drop is all about turning precious metals into wearable memories. Byredo’s Founder & Creative Director, Ben Gorham, nails it when he says, “Emotions and design are an intuitive connection for me. Both my mother and grandmother grew up in India, where jewelry is an important heirloom... It’s a fascination that also reflects hip-hop’s major cultural influence in my upbringing.”
And he isn’t kidding. Virasaat—named for the Hindi word meaning “inheritance”—brings together a raw, industrial edge and delicate organic forms, transforming classic motifs into a fresh, graphic language. Imagine chains that echo vintage bars and rounded pearls interlocked in endless, hypnotic patterns. It’s a collection that feels like it’s both been forged in tradition and reimagined for today’s daring, modern woman.
Photographed by Kat Irlin, the campaign captures the collection’s crisp, contemporary vibe. Every necklace, bracelet, ring, and earring is handcrafted in Italy using sterling silver and 18k gold, designed to interact with your body and become a tangible imprint of your own memories and emotions. These pieces aren’t just accessories—they’re bold totems, ready to be passed down through generations like priceless relics.
For those looking to make a statement that’s equal parts industrial cool and personal legacy, Virasaat is the collection you need. Now available at selected Byredo stores, it’s your chance to wear a piece of art that speaks to your roots while challenging you to look forward.
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