Fashion Revolution: Burberry Pledges To Be Climate Positive By 2040
The carbon-neutral luxury brand also aims to reduce emissions by 2030.
The fashion industry has been experiencing a paradigm shift towards sustainability in response to consumer demand, being the second-largest global polluter following the oil industry. That’s why luxury British brand Burberry has announced its goal to become climate positive by the year 2040, also slashing emissions by 46% by the year 2030.
Detailing its climate plan in a press release, Burberry aims to achieve this by investing in initiatives that harness carbon from the atmosphere and “climate resilience projects that empower vulnerable, frontline communities”.
The brand’s announcement comes in support of the Fashion Avengers: a coalition of global fashion industry forces striving to achieve the U.N.’s Sustainable Development Goals. By becoming net-zero by 2040, the brand will achieve the goals detailed in the Paris Agreement a decade in advance.
Burberry’s environmental efforts have been escalating: in 2020, the brand showcased its first carbon-neutral runway show. The recently launched Burberry Regeneration Project strives to conduct a “regenerative agricultural program with wool producers in Australia.”
Mounting social debate around sustainability and ethical fashion will likely drive more labels to follow suit.
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