Burberry’s SS21 Show Goes Digital
The first major luxury fashion brand to partner with twitch.
All Images: Courtesy of Burberry
As a result of the COVID 19 social distancing regulations, Burberry partnered with a twitch to host their spring/summer 2021 show virtually.
The show which was a collaboration between Italian fashion designer Riccardo Tisci and German performance artist Anne Imhof streamed to over 42,000 yesterday.
The hosts for this year's show included Bella Hadid, Erykah Badu, Rosalía, and Steve Lacy. The four hosts appeared on the stream simultaneously giving viewers the ultimate streaming experience.
The show that was was set in an eerie woodland in England was described by the brand as
“a radical meeting of fashion and art.”
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