Balmain Brings New French Style To One&Only Aesthesis Resort In Athens
Welcome to the chicest summer takeover.
Balmain is set to have a very Greek summer. The fashion brand is bringing New French Style to the One&Only Aesthesis resort in Athens for the season.
Just a short drive from the center of Athens, the new luxury resort is located within twenty-one hectares of Glyfada, a protected forest reserve. It’s described as a ‘captivating coastal hideaway’ with a vibrant lifestyle and effortless sophistication.
According to Fashion Network, during Balmain’s takeover, the towels, parasols, sunlounger cushions, and cabanas will be embellished with the Balmain logo. Even the pool is decorated with the motif.
The guests of the One&Only throughout this season can buy a special edition of the 1945 Cabas bag. The popular Balmain bag will be available for guests to purchase in black or white colorways from the NEO Boutique for €2600.
To kick off the season, Balmain x One&Only hosted a party. The celebrity guest list included Kim Cattrall, Kylie Minogue, and Chanel Iman.
The collaboration of high-fashion brands with luxury resorts is becoming a popular marketing strategy. Jacquemus kicked off the summer season by taking over Indie Beach Club in Saint-Tropez. It seems that combining opulence and luxury with a hot destination is the perfect way to advertise.
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