Babes Get Your Bling Out, Baby Phat Is Back
The iconic y2k brand has teamed up with Puma for a new collection.
It’s time for all you OG McBling aesthetic, y2k Stardoll girlies to get excited because Miss Kimora Lee Simmons is back baby. Baby Phat was everywhere in the early aughts, originally created as an offshoot of Kimora Lee Simmons' then-husband, Def Jam founder Russell Simmons, Phat Farm line. Born from urban streetwear Baby Phat soon epitomized the blinged-out luxury of the 2000s. Having the Baby Phat Siamese cat logo emblazoned across your jeans or tracksuit was a sign of social and fashion credibility and stars like Lil Kim, Alicia Keys and Aaliyah knew this.
The iconic brand has joined forces with sportswear giant Puma for a collaborative collection grounded in the signature pink and gold palette of the brand's glory years. The Puma Mayze sneaker is reimagined in a crisp white shade lined with a rosy pink hue, whilst the Mayze sandal is designed to channel the noughties, providing a playful pink fuzzy look with a chunk platform heel.
When it comes to the clothes the collection offers square neck bralettes that bear the golden Baby Phat feline logo, in both pink and white. The crop track jacket steals the show with its sporty silhouette and both the brand's logos emblazoned across the front and back.
The collection is available in-store and online now, with prices ranging from an affordable $25 to $110 USD.