AVAVAV Hits the Track with Adidas
For Spring/Summer 2025.
AVAVAV took a bold, athletic approach for its Spring/Summer 2025 collection debut, swapping the runway for a sports track at Milan’s Forza e Coraggio arena. Creative director Beate Karlsson set the tone by challenging models to break the world record for short-distance running, making the show as much a performance as a fashion presentation.
The sports theme was more than just a spectacle—it aligned perfectly with AVAVAV's collaboration with Adidas. The brand’s signature four-finger footwear got an Adidas twist, featuring the iconic Three Stripes on their Leather Finger Boots. Models raced, power-walked, and occasionally tripped their way down the track in these quirky shoes, capturing the brand’s playful yet high-concept spirit.
Beyond the footwear, the collection blended AVAVAV's high-fashion edge with sporty influences. Adidas added its touch to cropped track jackets, oversized puffers, and sleek track pants worn by the models. The result was an exciting fusion of performance wear and avant-garde fashion.
Adidas has been busy throughout fashion month, with the AVAVAV partnership marking just one of its many collaborations. The brand’s fresh takes on classics like the Samba and Superstar, along with other fashion team-ups, such as Willy Chavarria’s reinterpretation of the Jabbar sneaker, have highlighted Adidas’ ability to blend athleticism with cutting-edge design.
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