ASICS SS25 Celebrates Rajio Taiso

Kickstart your day the ASICS way—Spring Summer 2025 just dropped with a salute to Japan’s own Rajio Taiso. This isn’t just a workout; it’s a cultural jam that’s been sparking energy across the nation since the 1920s. ASICS SportStyle’s latest campaign transforms those gentle, rhythmic moves into a modern mantra: “A Sound Mind in a Sound Body.”

At the heart of this launch is the new GEL-KINETIC™ FLUENT sneaker—engineered for next-level comfort. Think advanced cushioning meets sleek ergonomics, so every step feels like you’re catching a burst of morning energy. Whether you're powering through a brisk walk or gearing up for your daily hustle, these kicks promise to keep you light on your feet and fired up for the day ahead.

Set against the serene backdrop of an early morning in Japan, the campaign follows three diverse characters as they weave Rajio Taiso into their morning rituals. It’s a fusion of tradition and tech, celebrating the timeless vibe of a cultural classic with a fresh, innovative twist.

The GEL-KINETIC™ FLUENT sneaker is now available in ASICS stores and online, delivering a seamless blend of movement and modern comfort.