April On “Good Girl”: Reclaiming Power Through Playful Seduction

With a confident wink and a bite of vulnerability, alt-pop artist April kicks off a bold new chapter with “Good Girl”—an unapologetic anthem that threads praise kink, fantasy, and emotional agency into a track that’s as flirty as it is fearless. Backed by a wave of viral momentum from her single “Morally Grey,” and with more releases on the horizon, April is redefining what it means to write pop music that’s both emotionally intelligent and irresistibly fun.

We caught up with April as she steps deeper into her next era—one where desire, character tropes, and self-affirmation collide in striking, seductive harmony.

“Good Girl” taps into this enemies-to-lovers tension with a spark of sexual empowerment—what moment or feeling lit the fuse for that concept in your writing process?

Good Girl was a really personal song in the beginning that morphed into more of a fantasy story about the tension finally snapping between two people. My love language is words of affirmation and I’ve always loved the phrase “good girl,” whether I’m reading it in a book or hearing it elsewhere—iykyk—so that’s really where the song was born from.

You invited your fans to submit voice notes for this track, and even featured one. What does that kind of direct collaboration mean to you creatively—and how do you hope it makes them feel hearing themselves on the song?

That was the first time I’ve ever done anything like that and it was SO MUCH FUN! I did receive some crazy voice notes, but there were a few that I ended up loving. I also had the best time telling them they were featured in the song—it was a really special moment.

You’ve said “Good Girl” is perfect for people whose love language is words of affirmation—and also called it a praise kink anthem. Was that duality intentional, or did it reveal itself as the song evolved?

Honestly, the song was born out of me wanting to write a perfect praise kink anthem. But sometimes when you promote things online, you have to get creative with how you say things—videos can get taken down easily, which is a problem I come across a lot. So, the wording had to shift a little bit for the internet, but the message stayed the same.

How do you think your background—growing up between Scotland, Belgium, and now living in London—shapes the emotional and sonic texture of your music?

I think living in so many different places has made me a really open and well-rounded person, and I really think that shines through in my music. There’s nothing I’ll shy away from talking about—I’m a bit of an open book.

You’ve cited influences like Fletcher and UPSAHL. What have you taken from those artists, and what do you hope you’re bringing to the alt-pop space that’s uniquely yours?

Those girls are such badass bitches and that’s what drew me to them. They’ve helped me feel more confident through their music, and I hope I can do the same for others. For me, writing songs based on fictional characters and tropes is something I do that’s a little different—and I’m always trying to write about things that others haven’t thought of yet.

Your viral single “Morally Grey” led to Spotify naming an editorial playlist after it. How did that moment shift your trajectory—and did it affect the way you approached “Good Girl”?

That was absolutely the craziest thing that’s ever happened to me. To this day, I still freak out thinking about when I found out! Morally Grey changed everything—both career-wise and mentally. Before it came out, I was so close to giving up. I was burnt out. I really believe that song doing well was the universe’s way of saying: “Keep going. This is what you’re meant to do.”

There’s a lot of agency and playful darkness in your songwriting. Are there certain emotional truths or character tropes you’re intentionally rewriting or reclaiming in your music?

I think finding my own unique voice and way of saying things has led to that. I’m just trying to be my most authentic self in the moment—and right now, that comes out in a playful, dark, and seductive way.

With more music on the way in 2025, what stories or themes are you most excited to explore next? Is “Good Girl” a sign of the sound and mood to come?

Good Girl is definitely a good sign of what’s to come! 2025 is the year of my hottest, most confident music yet. I’m really excited to explore that side of me.

Social media has been a huge part of your rise—what’s one thing about building your music career online that’s surprised you, for better or worse?

It all happens in waves! I used to think that once things started going well, they’d always keep going up—but that’s not really how it works. You have to ride your wave when it’s your turn and be okay with the quieter moments, too. I’ve had to learn not to let those dips define me. I just try to keep showing up and doing things authentically every day—regardless of numbers.

What do you want someone who’s never heard your music before to feel when they press play on “Good Girl”? And what do you hope they take away from it when it ends?

I want them to immediately be transported into the seductive world I’ve created. And I want them to leave feeling super confident in their bodies and their sexuality.

As April steps boldly into her 2025 era, she’s more than just a voice in the alt-pop crowd—she’s a shapeshifter of mood and meaning. In her hands, fantasy becomes self-expression, and pleasure becomes power. With “Good Girl,” she’s not just asking to be seen—she’s daring you to say her name.