Adidas Consortium's New Drop Is A Super-Chic Co-Branded Collab
The Fruition and Overkill stores join forces.
The latest in the adidas Consortium series, Taipei's Fruition and Berlin's Overkill stores have come together to produce a take on two women's silhouettes: the EQT Lacing ADV and the Tubular Elastic.
The “Dusty Pink” EQT Lacing ADV comes in a smooth velour with wide lace detailing across the upper and both sides in pastel pink and white. Dark leather paneling and three-stripe detailing on the midsole provide an edgy contrast, finished off with co-branding on the heels.
The Tubular Elastic takes a more pared-down approach, with a sock-like upper in beige-toned tweed, a ribbed ankle cuff and crossover strap detail at the midfoot. There's also a sand-toned midsole, embroidered co-branding at the heel and a subtly glittering outsole – elegant.
Shop the adidas EQT Lacing ADV for $160 and the Tubular Elastic for $150 from September 23 at Fruition and Overkill, and global Consortium retailers from September 30. Check out the gallery below for some awesome collage campaign artwork featuring the sneaks.
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